June didn’t have a big flashy statistic like “115% increase” like last month, but overall, I was super pleased with my Instagram results for the month. Above all else, I gained tons of valuable insight for next steps for July and I’m pretty sure you’re gonna love what I discovered too, so check it.
Overall, I expected both in increase in impressions and reach because I posted 17 more times compared to the previous month AND I copied successful hashtags with the most reach and ended up reaching a total of 62k people– whoop!
Though my average engagement rate on post went down by 30%, I’m not concerned at all because last month I had 2 particular posts that were way above average and skyrocketed my average. Plus, the “average engagement on reach” is more important to me anyways (and was only negatively impacted by 1%) because it calculates the engagement on who actually saw your posts, not based on how many total followers you have.
I was also super pumped about the 50% increase in comments because I’ve been testing new “calls to action” (CTA’s) from my upcoming product shop launch and was over the moon to see that they not only have worked for my past clients but for my own business as well!
Lastly, I wanted to test out auto-posting with hashtags in the comments but honestly, I still had to show up at the time I posted my posts anyway so I could engage with comments and it just felt more authentic to me. So instead, I chose to test out more niche hashtags in my comments– more on those results below.
The results? 15% increase in profile clicks!
The curve ball? I was also testing calls to action in my stories and posts as I mentioned above so I’m not able to say with 100% accuracy that the increase in profile clicks was from the new bio wording or if it was due to the calls to action, BUT i also noticed this…
Did you see what happened? Though I got 8 less followers month over month, the growth rate increased and is steadily daily. That means I’m averaging more new daily followers than the prior month.
I went back to the dates that showed a spike in follows and unfollows (where you see the dips in the line graph) to look at the post because my speculation was that it must have been a top performing post that gained a lot of visibility…and I was right.
That “shareable” content I told you that I was going to test in June to boost my reach and follows? It worked! The downside was that not of the followers stuck around long and after further digging, I realized it’s very likely due to the broad hashtags I used to increase my reach for that particular post.
I typically include some broad hashtags (ones with millions of hashtags already being used) to boost my reach, but since using more niche hashtags and switching up my Instagram bio, I’ve noticed my daily follower evolution increasing AND sticking around.
Long story short–I think my new bio is crystal clear to attract my ideal client, has a strong CTA to increase clicks, and between that and my CTA’s in my posts…I’m getting more quality followers who are interested in the relevant content I’m cranking out. #winning
So what’s my July plan?
I had high hopes of launching the new SIB shop and membership platform in June but an impromptu 4th of July vacay and the decision to put in time into building a solid foundation instead of just a quickie launch has me aiming for July now– and I’m finally at peace with that. Lord willing and the creek don’t rise, that’s the plan!
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