So as you may have read in last month’s Instagram report, I decided to do LESS Instagram posts and focus more on product development to get the all-new SIB 2.0 launched this month. Needless to say, I wasn’t expecting a 115% increase in engagement or an increase in my following, but that’s exactly what happened! Read my monthly Instagram report below to find out how and what my plans are for June.
Ok, so I want to start off by sharing what my previous goals were to give you some added perspective to my monthly findings:
My May goal was to spend less time on Instagram content to continue to make more time for product development (aka prepping the marketing goods for THE SHOP LAUNCH).
Overall, the decrease in reach and impressions was honestly to be expected because I intentionally planned to post less this month.
Though there was only a 26% decrease in media posted (the frequency that I posted in my feed) , there was a 98% decrease reach– which indicates that the new hashtags that I tried in May weren’t as successful at expanding new reach as the previous month.
That said, though my reach was significantly less month over month, my follower evolution (how many new followers I gained or lost) went up from -20 to 113 and my average engagement rate by post was up by 115%!
Three main things:
1) I went back to posting at 12 pm Eastern manually each day as opposed to scheduling my posts to auto-post,
2) I put my hashtags back in my comments, and
3) I had some crazy reach on a few posts that had the most engagement to-date– meaning it was a good bulk of the increase in likes and comments for the whole month.
Because of that, I can’t identify if it’s the auto-scheduling tool itself that caused the decrease…or the fact that hashtags were in the post versus the comments– So I’ll be testing that more individually to get clarity.
I also plan to launch my shop in June, which means I will inevitably pick up the pace for posting with my pre-launch strategy and my goal is both new followers AND reach to make the launch as successful as possible.🤗