Written by Samantha Royer: Founder of She Is Bold, Marketing Strategist, biz mentor, mama x3.
So you have a business Instagram account, but the dollars still aren’t rolling in… so now what?? If you’re ready to start using the simple Instagram Insights tool available in your account to start making money today, make sure you read this.
In this blog post, we’re talking about:
A 4 step, step-by-step tutorial for how to use your Instagram Insights to find the most profitable types of posts and why 6 & 7 figure entrepreneurs are successful on Instagram. (And how you can be too!)
Ok, let’s hop right in to the step by step tutorial for how to use Instagram Insights to find the most profitable types of posts.
STEP 1: GO TO YOUR PROFILE PAGE AND CLICK THE INSTAGRAM INSIGHTS ICON.
STEP 2: CLICK “CONTENT” DIRECTLY BENEATH YOUR PROFILE PICTURE ON THE NEXT SCREEN
STEP 3: CLICK “SEE ALL” BY YOUR FEED POSTS.
STEP 4: CLICK “IMPRESSIONS” AND CHANGE IT FROM “IMPRESSIONS” TO “WEBSITE CLICKS” AND PUSH “APPLY”.
Now you’ll have all of your posts from the last year displaying in order of the most website clicks to the least website clicks from your Instagram posts and that’s the metric I want to focus on today!
Your posts that have the most website clicks SHOULD (in theory) be your most profitable posts.
And that’s why you should care about “website clicks” instead of “engagement” or any other metric when you want to figure out which ones have made you money.
Note: “Engagement” DOES NOT mean more sales.
“Engagement”, as defined by Instagram in the “What do these mean?” link of your Instagram Insights, is “The number of times all of your post was liked, saved, and commented on.”.
And please don’t get me wrong…engagement is CRUCIAL to ensure your posts are getting seen by more folks–that’s super important.
But my point for this blog post is to emphasize that the most important metric to look at to figure out where your money is coming from is the “website clicks” because you have to get people off of Instagram to actually make money.
So let’s talk about that for a sec.
HOW TO USE YOUR INSTAGRAM WEBSITE CLICKS TO MAKE MORE MONEY
Trust me girl, 6 and 7 figure entrepreneurs aren’t making 6 and 7 figures because they post prettier pictures or more cutesy captions than you. (though don’t get me wrong, it’s crazy helpful for engagement.)
Successful entrepreneurs are profitable from Instagram for these 2 reasons:
1) They have a clear call to action in their Instagram posts (and bio!) to click the link in bio.
2) They have specific Instagram goals and an intentional plan or monetization strategy for what happens after the user clicks the link in bio.
By including those three little words: “link in bio” — to your Instagram posts, you can do things like:
• Drive traffic to buy your product and retarget them with discount/coupon ads if they don’t purchase…
• Join your email list so they are opted in to your sales funnel…
• Point them to your Youtube channel so you can monetize your video traffic with ads…
• Have them book a consultation with you where you pitch (and close!) your high-end one-on-one services…
Making sure you have a sales funnel or monetization strategy mapped out to convert your Instagram users to dollar bills, will encourage you to use those 3 magic words more frequently: “link in bio”. 🙂
And look, I totally get what it’s like to understand all this in theory but still have zero idea of what exact sales funnel or monetization strategy works for you and your unique business goals… That’s why we talk about things just like that in our live workshops and mini-trainings in this FREE membership over here.
If you haven’t already, make sure you sign up for the free membership so you can join in on money-making conversations just like these and many more!
Cheers to growing your income and impact on all these little squares friends.