It’s no secret that using your Instagram stories will help you grow your reach, connect with your ideal audience, and help maintain and boost your brand visibility. But, if you’re not growing or connecting as fast as you’d hope from your stories, there are plenty of ways to use your Instagram stories more effectively. Here are 5.
Ok , so just as you would check your Instagram insights to see what time of day is the best time to post to your feed, you should also use the same information to determine when to post to your Instagram stories.
By posting multiple times a day and during peak traffic times for your audience, you’ll increase your Instagram story impressions and opportunities for sales and conversions.
Instead of blasting all your stories simultaneously at one time during the day, space them out for the 2-4 most active time periods your Instagram insights suggests.
Don’t have time for all that? I get it. Thankfully most of the latest Instagram planning tools come with an Instagram story scheduling feature now. I adore Plann and this particular Instagram story planning feature makes posting during peak times even easier by scheduling them for when my audience is most active.
Sharing other people’s posts to your Instagram stories will definitely boost your authority on relevant subject matters and no doubt give you content to post when you don’t have a ton of time to create something custom…but add these other 2 simple steps to sharing someone else’s post to your story to build more thought leadership and boost your visibility:
If you have an iPhone open up your “Control Center” in the settings and find “Screen Recording” in the list. Click the plus button to add the screen recording tool to your control center (The same place your alarm, flashlight, etc. are typically found) and you’ll see the new tool as an option to use moving forward.
Using this feature is helpful for things like recording website launches, showing people how to sign up for your newsletter, showing people how to access your info from their phone, and so much more. Combine both text and video to your Instagram stories for maximum impact.
In general (IMHO), less Instagram stories at a time, is more. Keep your stories short and to the point and premeditate what you want people to walk away with before hopping on so that your content is understandable and most importantly, actionable.
Include text in your first video to let readers know what to expect, then they can determine right away if they should continue or exit your story. Keep track of the topic and then jot down the total number of “impressions” who viewed your first story and then the total number of “impressions” on the last story, to get your Instagram story completion rate.
The higher the completion rate, the higher the assumed interest in the topic and the more strategic you can be with your content planning. 🤗
And look, I know some of you guys have a LOT to say sometimes, and that’s cool too. Just use IGTV or hop on an Instagram live whenever you feel like you can’t condense what you’re trying to say into a few Instagram story segments so people don’t exit entirely and miss your next IG story segment.
Instagram allows you to use up to 10 hashtags in your stories on each story. Adding hashtags to your Instagram stories allows people following relevant hashtags to view your stories and find you even if you don’t post to your feed.
Need more help researching the best hashtags? Again, I’m obsessed with my Plann app that also allows me to easily see hashtag counts AND it even lets me see what hashtags my competitors use with this cool feature called “sneaky peek”, how cool is that??